Friday, November 16, 2007

What's in a name?

Telefilm calls our industry New Media; Telefilm has a New Media Fund. Industry Canada calls it New Media--a part of its much larger Information and Communications Technologies sector.

At the provincial level, there's the successful New Media BC. Alberta uses Digital Media (the Digital Media Association of Alberta changed from the original New Media Association of Alberta). Saskatchewan and Manitoba opted to use "Interactive Digital".

So the question: can we get more action with New Media New Brunswick or Digitial Media NB or Interactive Digital Media NB than we are getting with GAS??? Changing the name should broaden the audience--at least in theory. Thoughts?


Harold Jarche said...

'Tis but thy name that is my enemy;
Thou art thyself, though not a Montague.
What's Montague? it is nor hand, nor foot,
Nor arm, nor face, nor any other part
Belonging to a man. O, be some other name!
What's in a name? that which we call a rose
By any other name would smell as sweet;
So Romeo would, were he not Romeo call'd,
Retain that dear perfection which he owes
Without that title. Romeo, doff thy name,
And for that name which is no part of thee
Take all myself.

Gene Fowler said...

I dunno boys, I think the brand is good, we're just not pushing it at all. Sure the blog is up, but who's co-ordinating the efforts? Steve? me? Claude? whom?

We need leadership, direction on goals, and ownership of execution from committed members.

Ay, there's the rub-a-dub!