What's in a name?

Telefilm calls our industry New Media; Telefilm has a New Media Fund. Industry Canada calls it New Media--a part of its much larger Information and Communications Technologies sector.

At the provincial level, there's the successful New Media BC. Alberta uses Digital Media (the Digital Media Association of Alberta changed from the original New Media Association of Alberta). Saskatchewan and Manitoba opted to use "Interactive Digital".

So the question: can we get more action with New Media New Brunswick or Digitial Media NB or Interactive Digital Media NB than we are getting with GAS??? Changing the name should broaden the audience--at least in theory. Thoughts?